I’m guessing, even he, needed the money.

May 26, 1988 –Frank Sinatra appeared in a commercial for Michelob singing The Way You Look Tonight, as part of the brewery’s “The Night Belongs to Michelob” ad campaign. At the time, Anheuser-Busch marketing explained Sinatra’s presence in the ad, “We’re trying to show the length and breadth of ‘the night.’” That and the brewingContinue reading “I’m guessing, even he, needed the money.”

That’s little old winemaker closed up shop

May 24, 1974 –The final episode of The Dean Martin Show was aired on NBC on this date. The show had been on the air for nine seasons. Dean Martin’s contract stipulated that he was only required to work on Sundays. This necessitated that blocking the camera setups and rehearsals be done on Saturdays. ItContinue reading “That’s little old winemaker closed up shop”

Dear Sir or Madam, Did you read my book?

May 23, 1966 –The Beatles released the single Paperback Writer on this date. At the time, The Beatles were about to cease touring and couldn’t make many TV appearances to perform the song. This made it very difficult to promote the single, so they commissioned a film clip that could be shown on these programs,Continue reading “Dear Sir or Madam, Did you read my book?”