Blue Monday refers to the third Monday in January, dubbed the “most depressing day of the year” by a psychologist Cliff Arnall in 2004 for, Sky Travel, a UK travel company using a pseudoscientific formula to sell vacation packages, factoring in cold weather, debt, and post-Christmas slump.
The PR stunt succeeded in generating media buzz and sales, evolving into an annual event. So, wipe your nose and relax – today isn’t that bad.
