It’s just cool to be able to touch it and feel it.

June 18, 1948
Goodbye to our old 78’s

A CBS employee named Edward Wallerstein walked into a room at the Waldorf-Astoria Hotel in New York with Goddard Lieberson, the president of Columbia Records and publicly unveiled its new long-playing phonograph record, the 33 1/3, on this date.

Unlike the standard 10-inch 78 rpm record, which could play about 3 1/2 minutes on one side, the new “LP” could hold 15-plus minutes on one side of a 10-inch record and up to 25 minutes on one side of a 12-inch disc. Also, these new records were made of a vinyl compound rather than the easily breakable shellac of 78s. The larger discs were originally meant for classical music and the smaller for non-classical, but by 1955, the 10-inch LP had been superseded by the 12-inch version.

Once again,I ask you to ponder, but not too deeply, all the pleasure brought to you by that big 12″.

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