June 4, 1963 –
Arguably Jerry Lewis‘ best directorial effort, The Nutty Professor, was released on this date.
According to one of the trailers for this film, “We don’t care if you blab about the beginning of this picture; nor do we care if you give away the ending; but we do care if you reveal the middle. In fact, Jerry Lewis urges you to see this picture from the beginning, on penalty of losing your popcorn privileges.” This spoofs Alfred Hitchcock’s dictum that Psycho had to be seen from the beginning and his insistence that no latecomers be seated (“not even the [theatre] manager’s brother“).
