May 26, 1988 –
Frank Sinatra appeared in a commercial for Michelob singing The Way You Look Tonight, as part of the brewery’s “The Night Belongs to Michelob” ad campaign.
At the time, Anheuser-Busch marketing explained Sinatra’s presence in the ad, “We’re trying to show the length and breadth of ‘the night.’” That and the brewing giant wanted its name attached to The Ultimate Event, a national tour featuring Sinatra, Liza Minnelli and Sammy Davis Jr. Sinatra was also a longtime collaborator with the company’s flagship brand, Budweiser. The label sponsored several of his TV specials and he bought a lucrative distributorship in 1967.
The Haus of Dcaligari 