April 6, 1971 –
The Rolling Stones held a party in Cannes to unveil the launching of Rolling Stone Records on this date. The record label was created to promote the hits of The Rolling Stones
The record label was created to promote the hits of The Rolling Stones. The famous Stones trademark, the lips logo, became widely used.
Brown Sugar was the first hit by the Rolling Stones on the new label, followed by Wild Horses and Tumbling Dice.

