March 26, 1987 –
Nike begins airing a commercial using the Beatles song Revolution, marking the first time an original version of a Beatles song is used in an ad.
The commercials caused a huge backlash from Beatles fans who felt that Nike was disrespecting the legacy of John Lennon, who likely would have objected to its use, but the ad campaign, called “Revolution in Motion,” was successful, helping Nike expand their market by featuring ordinary joggers, gym rats and cyclists. “We’re trying to promote the concept of revolutionary changes in the fitness movement and show how Nike parallels those changes with product development,” the company stated. “Because of this ‘revolution,’ we were able to draw a strong correlation with the music and the lyrics in the Beatles song.”
The Haus of Dcaligari 