March 23, 1999 –
Ricky Martin releases his single, Livin’ La Vida Loca, onto an unsuspecting world, on this date. (Sorry for the earworm.)
Martin’s first mainstream hit, this song took off after his triumphant performance of Cup Of Life at the 1999 Grammy Awards. He got a lot of media attention and expanded his fan base to an English speaking audience eager for songs they would Zumba to 10 years later. A notable supporter was Madonna, who did a duet with Martin called Be Careful (Cuidado Con Mi Corazón).
