March 9, 1959 –
The Barbie doll went on display at the American Toy Fair in New York City for the first time. Barbie was the first mass-produced toy doll in the United States with adult features.
With its sponsorship of the Mickey Mouse Club TV program in 1959, Mattel became the first toy company to broadcast commercials to children. They used this medium to promote their new toy, and by 1961, the enormous consumer demand for the doll led Mattel to release a boyfriend for Barbie. Ruth Handler named him Ken, after her son. Barbie’s best friend, Midge, came out in 1963; her little sister, Skipper, debuted the following year.
