April 17, 2006 –

A big-budget Coke commercial with a new song by Jack White called Love Is The Truth aired once on this date and was pulled.
The video was directed by Japanese director Nagi Noda. Although I can find no reason why the commercial was pulled, Jack White has said that he “saw this as an opportunity to record an inspirational song that could reach a worldwide audience in a big way.”
The world may never know.
