August 9, 1944 –
Smokey Bear debuted on this date, when the U.S. Forest Service and the Ad Council agreed that a fictional bear would be the symbol for their joint effort to promote forest fire prevention.
Artist Albert Staehle was asked to paint the first poster of Smokey Bear. It depicted a bear pouring a bucket of water on a campfire and saying “Care will prevent 9 out of 10 fires.”
Demand Euphoria!
The Haus of Dcaligari 