July 13, 1923 –
The Hollywood Sign was officially dedicated in the hills above Hollywood, Los Angeles on this date. It originally reads “Hollywoodland” but the four last letters are dropped after renovation in 1949. Unfortunately it became a perennial favorite suicide location.
Over the years, the sign had fallen into disrepair. A public campaign to restore the landmark Hollywood Sign was spearheaded in 1978, in a large part by pornographer Hugh Hefner and shock rocker Alice Cooper.
And so it goes
