June 16, 1967 –
The 3-day Monterey Pop Festival began, kicking off ‘The Summer of Love’ and securing California as the focal point of the counterculture movement. All the proceeds of the concert went to charity as all the artists agreed to perform for free.
It was the first major US appearance by The Who, Jimi Hendrix and Janis Joplin, and became the inspiration for future music festivals, like Woodstock two years later. The entire festival was recorded by D.A.Pennebaker for a documentary and record set, which inspired tens of thousands of American youth to move to the West Coast.
