January 11, 1998 –
Nike debuted its I Can commercial, introducing the British band The Verve to a wide American audience with the song Bitter Sweet Symphony, on this date.
The song becomes the band’s only hit in the States, which is sucked for the band because they had to sign away royalties to the song to get the publishing rights to the string sample from the Andrew Oldham Orchestra’s version of the Rolling Stones song The Last Time.
The Haus of Dcaligari 