White Christmas got a man fired

December 2, 1957
Al Priddy, a disc jockey at the Portland, Oregon on radio station KEX, was fired for playing the Elvis Presley version of White Christmas, which the station has banned. Their program manager saying it “desecrates the Spirit of Christmas and transgresses the composer’s intent.”

The story makes national news, but it turns out to be a brilliant publicity stunt – Priddy was back on the air two weeks later, with the station claiming letters were pouring in to support the DJ. As part of the stunt, Priddy recorded the GM calling in to “fire” him for playing the song and played the conversation on his show before he left.

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