November 5, 1956 –
The Nat King Cole Show debuted on NBC-TV on this date. The Cole program was the first of its kind hosted by an African-American.
In the 1956 season, the show had a 15-minute running time. It was expanded to a 30-minute segment in 1957. The show originally aired without a sponsor, but NBC agreed to pay for initial production costs; it was assumed that once the show actually aired and advertisers were able to see its sophistication, a national sponsor would emerge.Unfortunately, none did. Cole famously said of the doomed series, “Madison Avenue is afraid of the dark.”
